Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites function, remember your preferences, analyse traffic, and deliver advertisements.
Cookies We Use
Essential Cookies
Required for the website to function. Cannot be disabled.
- Session management
- Security (CSRF protection)
- Load balancing
- Cookie consent preference (localStorage)
Analytics Cookies
Help us understand how visitors interact with the site so we can improve it. Data is aggregated and anonymous.
Provider: Vercel Analytics ↗
- Pages visited
- Time on page
- Referring source
- Device & browser type
Advertising Cookies
Used by Google AdSense to display relevant, personalised ads. This advertising revenue keeps PureUnits free.
Provider: Google AdSense ↗
- Interest-based ad targeting
- Frequency capping (same ad not shown too often)
- Conversion tracking
- Ad performance measurement
Managing Your Cookies
You can control non-essential cookies via our cookie banner or your browser settings. Note that disabling some cookies may affect site functionality.
Opt out of personalised ads: Google Ads Settings or Digital Advertising Alliance.
Cookie Retention
Session Cookies
Expire when you close your browser. Used for temporary state management.
Persistent Cookies
Remain for a set period (typically 13 months) or until deleted manually.
Do Not Track
Some browsers transmit a "Do Not Track" (DNT) signal. We honour DNT signals and reduce non-essential tracking when DNT is detected.
Policy Updates
We may revise this Cookie Policy to reflect changes in technology or legal requirements. The "Last updated" date at the top of this page will always reflect the most recent version.