ARPU & Active Users
Enter average revenue per user and current paying subscriber count.
Model ARPU, active subscribers, and monthly churn to forecast MRR, ARR, LTV, and revenue lost to cancellations.
$12,250
$147,000
$1,400
$429
Pro Tip
LTV only beats CAC when churn is modeled honestly — segment by plan tier and compare ARPU × gross margin, not headline MRR alone.
Enter average revenue per user and current paying subscriber count.
Set your monthly cancellation rate to estimate revenue leakage.
Review MRR, ARR, LTV, and monthly churn loss in the live metrics panel.
Interactive solver
Adjust the sandbox inputs — the formula and timeline update in real time.
SaaS Büyüme Metrikleri
MRR
$12.3k
250 abone × $49
ARR
$147.0k
MRR × 12
ARPU ÷ churn (3.5%)
MRR × 3.5% aylık sızıntı
Aylık Tekrarlayan Gelir (MRR)
$12,250.00
Base formula: \text{MRR} = \text{ARPU} \times \text{Active Users}
Three adjacent tools from the same workflow—open in a new tab mentally, same privacy model here.
Monthly Recurring Revenue (MRR) is the simplest pulse check for subscription businesses: ARPU multiplied by active paying users. Annual Recurring Revenue (ARR) is MRR × 12 — the figure investors quote in fundraising decks.
Churn is the silent tax on growth. At 3.5% monthly churn, you lose 3.5% of MRR every month unless new sales replace it. Churn loss = MRR × churn rate helps you see the dollar impact, not just the percentage.
Customer Lifetime Value (LTV) in this model uses the classic SaaS shortcut: LTV = ARPU ÷ monthly churn rate (as a decimal). It assumes constant churn and no expansion revenue — useful for scenario planning, not board-grade cohort analysis.
SaaS Pricing Tier & MRR Modeler is structured so you can move from inputs to defensible outputs without hunting for hidden options. Step 1 (“ARPU & Active Users”): Enter average revenue per user and current paying subscriber count. Step 2 (“Monthly Churn”): Set your monthly cancellation rate to estimate revenue leakage. Step 3 (“MRR Dashboard”): Review MRR, ARR, LTV, and monthly churn loss in the live metrics panel. Following that sequence reduces rounding drift: you lock the scenario first, then layer refinements (tax mode, compounding frequency, activity tier, or niche multiplier) only after baseline numbers look sensible. When you revisit a calculation weeks later, the same order of operations makes spreadsheets and screenshots easier to reconcile with what the UI showed.
Modern personal and business finance depends on transparent arithmetic: you must know whether a figure is inclusive or exclusive of tax, whether interest accrues daily or monthly, and which legal definition of “year” your lender uses (360-day vs 365-day conventions still appear in some markets). Across the European Union, VAT is a multi-stage credit-invoice tax: registered traders generally recover VAT on inputs while charging VAT on outputs, and headline rates do not tell the whole story because reduced rates and exemptions apply to essentials such as food, books, or medical supplies in many jurisdictions. In the United States, sales tax is typically levied only at retail, while other regions blend excise duties and digital-service rules that change with little warning. Our calculators model the mathematics you specify—nothing more—so you can stress-test invoices, quotes, and amortization schedules before they reach an accountant or tax adviser. When results inform contracts, payroll, or statutory filings, corroborate them against official guidance from your national revenue authority and keep an audit trail of the rates and dates you used.
Tax and interest outcomes depend on statutes, treaties, and lender disclosures that change by country and year. PureUnits illustrates the arithmetic of rates and cash flows you enter; it does not provide legal or tax advice. Before filing or signing, validate against official tables and a qualified professional.
Seasoned users pair the in-app insight—“LTV only beats CAC when churn is modeled honestly — segment by plan tier and compare ARPU × gross margin, not headline MRR alone.”—with external checks specific to their industry. For SaaS Pricing Tier & MRR Modeler, treat that guidance as a hypothesis: note the assumption, measure the delta against real-world data you trust, and update defaults when your own history disagrees with generic benchmarks. Documenting those adjustments is what turns a quick answer into a repeatable workflow your team can audit.
B2B SaaS often targets under 2% monthly logo churn; B2C can be higher. Above 5% monthly usually signals product-market fit or onboarding issues.
LTV = ARPU ÷ (monthly churn % / 100). Example: $49 ARPU at 3.5% churn ≈ $1,400 LTV before gross margin adjustments.
Operators watch MRR weekly; investors and annual planning use ARR. Both derive from the same subscriber × ARPU math.
Interactive Finance calculators with live sandboxes — explore more without leaving your workflow.