1
Paste your URL
Include the landing path; https is added if you omit the scheme.
UTM Link Builder
Build GA-friendly campaign URLs. Required: base URL, source, medium, and campaign name.
Social presets
One-click fill for common paid channels — edit labels after applying.
Generated link
Enter URL, source, medium, and campaign to generate your tagged link.
Pro Tip
Social presets fill source, medium, and campaign for Facebook, Google Ads, and LinkedIn—tweak names to match your internal taxonomy. Keep utm_campaign readable in GA4 reports.
How to Use the UTM Builder
2
Use presets or type UTMs
Optional one-click presets for major ad platforms, then edit. Required: source, medium, campaign.
3
Copy the live link
The highlighted card updates instantly; copy for ads, email, or social.
UTM Parameter Tracking
UTM parameters are URL query strings that track campaign traffic sources in Google Analytics. Essential for measuring marketing ROI and attribution.
Frequently Asked Questions
UTM parameters are tags added to URLs (utm_source, utm_medium, utm_campaign) that track where traffic comes from in analytics.
Only utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional for detailed tracking.